In today’s fast-paced talent market, HR leaders are under constant pressure to attract and hire the best talent quickly and efficiently. Traditional job search sites or career sites that rely on keyword-based queries will need to evolve to meet the changing expectations of job seekers. Enter natural language search – a powerful, AI-driven technology that is transforming the way job candidates find opportunities and recruiters find top talent.
The Rise of Generative AI in Search
Generative AI has taken the world by storm. From ChatGPT to Google Gemini to DeepSeek, these tools have revolutionized the way we find information. What used to be a complex process of typing in exact search terms or selecting filters is now becoming more intuitive, conversational and accessible. People expect to engage with software in natural, human-like ways. In fact, a study by Statista revealed that 13 million people used generative AI as their primary tool for online searches in 2023. This figure is projected to skyrocket to over 90 million by 2027.
US Adults Using GenAI First for Online Search, 2023 vs. 2027 (Projected)

Source: SEM Rush Blog, December 2024
The Evolution of Job Search
Given the rapid adoption of GenAI as a primary search tool, this behavior is likely to become the norm in job search. While some job platforms may be using natural language processing (NLP) behind the scenes to surface the best results, we haven’t yet seen the
leap to a natural language UI for job search. It won’t be long before candidates will want to move from basic job title and location searches to more conversational and intelligent queries such as, “I have five years of experience with Python, SQL, Machine Learning and cloud tools like AWS. I am looking for remote or hybrid Data Scientist roles in NYC with salary over $100K.” Job search platforms need to be ready to handle this new way of searching. Those that are not will be left behind as candidates move to more intuitive search experiences.

Natural language search on career site example.
But it’s not just job seekers who benefit from natural language search – recruiters will too. Imagine being able to search for candidates with specific skills using conversational queries, rather than spending time tweaking filters or using complex Boolean commands. This new AI-driven search technology helps hiring teams find the right candidates faster, improving time to hire and overall recruiter efficiency.
Why Natural Language Search Is Transforming Hiring
Natural language search offers numerous advances that benefit both job seekers and employers:
- Future-Forward Candidate Experience: Job seekers no longer need to guess which keywords will bring up the most relevant jobs. Instead, they can use free-form text that reflects their unique qualifications, skills, preferences and location and get tailored results. This streamlined experience increases candidate satisfaction, which can boost employer brand perception.
- Faster and More Accurate Matching: For high-volume hiring and hard-to-fill roles, natural language search is invaluable. It allows recruiters to search for candidates based on nuanced criteria, such as a specific skill set, industry background or experience level. This leads to more relevant results in a fraction of the time, cutting down on tedious manual work and reducing time to fill.
- Increased Engagement and Quality: By making the search process more intuitive, candidates can find jobs that truly fit their skills, background and preferences, leading to better quality candidates, decreased time to hire and improved employee retention.
- Enhanced Personalization and Accessibility: The power of natural language search goes beyond simple queries. It enables the platform to understand the context behind each request, offering tailored results that match a candidate’s unique needs. Moreover, it creates a more inclusive experience, particularly for people who may find traditional search methods limiting.
Radancy Is Delivering the Future of Talent Acquisition with AI
The Radancy Talent Acquisition Cloud is leading the transformation with AI-powered innovation. By leveraging natural language search, Generative AI and Agentic AI, our platform enables more personalized, intuitive job search experiences through real-time intelligence, predictive insights and adaptive automation across the entire talent acquisition journey. Job seekers can simply ask, “What roles are available for a senior software engineer with cloud experience?” and receive a curated list of relative skills, related content and relevant job opportunities.
But that’s just the beginning. Radancy’s AI doesn’t stop at job search – it’s integrated throughout the entire candidate journey. From automated candidate matching to personalized job recommendations and AI-powered, context-aware assistants, Radancy is delivering a truly AI-powered talent acquisition experience that simplifies and accelerates the hiring process for both candidates and TA teams.
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