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Written by TMP Worldwide

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

March 6, 2018| Data-Driven Intelligence, End-to-End Engagement, Expertise & Innovation| Views: 3977

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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campaign measurement Tag Archive

Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

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