Welcome to The Scoop, your guide to the latest in recruitment trends, technology, and industry insights! Each month, we will highlight the biggest news affecting the industry, and we’ll explain what to expect as new trends continue to emerge.

What hiring language from 25,000 recent job descriptions tells us about corporate cultural norms.

Textio – an augmented writing platform for job descriptions – recently looked at the most distinctive language used in the job descriptions of ten prominent tech companies. Specifically, they were looking for distinct phrases that not only showed up in these tech companies’ job descriptions, but that showed up way more often than industry averages.

Furthermore, they broke out the results by phrases that tend to lead to a higher proportion of applications from men versus women.

https://textio.ai/1000-different-people-the-same-words-6149b5a1f351

Voice search on the rise.

According to a study by Adobe, voice assistant sales (Amazon Echo, Google Home, etc.) were up 103% YoY. Furthermore, Google says that almost 70% of all queries, both written and spoken, are expressed in natural language. While most of these natural language queries are focused on narrow tasks like checking the weather, news, or looking for information on a very specific topic, this clearly signals a behavioral shift all marketers will have to adapt to.

Some more interesting information on mobile usage:

Adobe Consumer Electronics Report: https://www.slideshare.net/adobe/adi-consumer-electronics-report-85929760

How voice assistance is shaping consumer behavior: https://www.thinkwithgoogle.com/data-collections/voice-assistance-emerging-technologies/

Deloitte mobile study: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html

The team behind Tinder released a professional networking app

They say: “We know a lot about connecting people; we did it with dating, and now we’re focused on fixing professional networking.”

https://www.rippleapp.com

Company tricks users into swiping up on their Instagram ad by placing fake strand of hair on their ad.

https://medium.com/shanghaiist/chinese-shoe-company-tricks-people-into-swiping-instagram-ad-with-fake-strand-of-hair-54d8a2d8ec1d

There is a fake hair on this ad to get you to swipe up.

Someone needs to stop these “growth hackers.” pic.twitter.com/FpqMdMOP2m

— Blake Robbins (@blakeir) December 9, 2017

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About Todd Maycunich

Todd is responsible for helping create unique opportunities for Radancy and their clients through the observation and implementation of emerging technology and defining the future of how it will all be measured. Todd is also co-founder of Radancy Labs: a design thinking focused innovation lab.

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• The Scoop: Recruitment Trends & Industry Insights | April 2018 - April 30, 2018
• The Scoop: Recruitment Trends & Industry Insights | March 2018 - March 22, 2018
• The Scoop: Recruitment Trends & Industry Insights | February 2018 - February 26, 2018
• The Scoop: Recruitment Trends & Industry Insights | January 2018 - January 31, 2018