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The Scoop: Recruitment Trends & Industry Insights | November 2023

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Here is your November guide to the latest trends impacting the world of work. Every month, we provide perspective on the biggest news affecting the industry and explain what to expect as new trends continue to emerge.

See how one employer realized a 459% ROI and a software payback period of less than 6 months by adopting the Radancy Talent Acquisition Cloud.

Recent OpenAI Releases That Could Impact Talent Acquisition

OpenAI’s new GPT Creator allows users to create their own dedicated version of ChatGPT.

  • OpenAI has rolled out the ability for ChatGPT users to create their own version of ChatGPT for their own specific use case, which can be shared publicly, or privately, such as for internal use at work (for enterprise customers). For example, candidates can create their own job search and interview assistance tool, and recruiters and talent marketing teams can create their own productivity bots.
  • The GPT store will be rolling out later this month (which may have already done so at the time of publishing this article), which will feature GPTs built by verified developers that anyone can use. This could also feature tools that candidates, recruiters and talent marketing teams could leverage.
  • The use cases of this are almost infinite, but one thing is clear – employers’ AI usage policies may now need to cover the creation and/or use of dedicated GPTs in the recruitment process, which also makes them susceptible to any local AI usage in recruitment governance.

Read more about OpenAI’s introduction of GPTs

Other notable recent releases from OpenAI:

  • ChatGPT can browse the web with Bing. ChatGPT can now search the web, which means that it’s even more important for employers to ensure their content and jobs are search engine optimized on your career site. And that means paying attention to Bing optimization as much as Google.  
  • DALL·E 3 integration. In October, OpenAI announced the inclusion of their text-to-image generation tool, DALL·E 3 within ChatGPT, so users can instruct ChatGPT to create images based on their prompts.
  • Converse with ChatGPT using your voice and audio. In September, OpenAI launched the ability for ChatGPT to see, hear and speak. Users can converse with ChatGPT using speech and audio. This means the potential for a whole new job-seeking experience for candidates. That means employers must ensure that content and jobs include as much relevant detail as possible. This means including additional content that isn’t always added in job adverts, for example salary / compensation, specific benefits, team culture, location information, career path / career development, etc.
  • Language support: ChatGPT now supports the following languages as well as English: Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish.

Recent Google Updates That Could Impact Talent Acquisition

Google Search Generative Experience [Generative AI] updates.

  • Google’s Search Generative Experience (SGE) has been released in 120 countries and territories, supporting four new languages.
  • Some additional upgrades to SGE will include a more interactive experience, including easier follow-ups, AI-powered translation and more definitions for topics like coding.

Learn more about the latest from Google’s Search Generative Experience

Google experiments with ‘Notes’ about web pages in search results.

  • Google understands that users want more authentic and ‘human’ content, and with Notes, has complemented its recently released ‘Perspectives’ (a user-generated content feature that is already available within the Search filters in some markets).

Video Recording from Google

  • Users will be able to add or view Notes on particular web pages within the search results (not all web pages will be allowed to contain Notes).
  • The experience will feel similar to the likes of ‘Stories’ on social channels like TikTok and Instagram.
  • Google will provide site owners with “insights into notes on their content.”
  • The Notes feature is launching as an opt-in experiment via Search Labs for Android and iOS Google app users in the US (English) and India (English and Hindi) starting from November 15, 2023. Since it’s an experiment, it may not fully roll out or be available in every country / territory.
  • Google is also going to let you “Follow” searches to “get updates” whenever there is “useful, new-to-you information.” This is launching in the coming weeks for US English on mobile.

Image source: 9 to 5 Google

How could job seekers and those researching employers potentially leverage these updates?

  • If employer-related content is eligible for Notes, then current and previous applicants and employees could leave notes on career site content pages, and even job vacancy pages that are indexed in the search results.
  • The type of notes they might publish could be similar to what you might find on popular employer review sites: interview questions, tips and advice, salary, compensation and benefits information, and actual reviews on the employer, team or job.  

What does this mean for employers?

  • If fully released, these experimental features from Google will place even greater importance on the value of employers creating an authentic EVP that is embraced by most of the workforce, but also on creating authentic content to target key audience groups.
  • Ensuring that more employees participate in EVP development is going to be critical to ensure true representation of the employer brand, especially for large enterprise employers who span many talent groups across many geographies.
  • It’s a growing trend that people want to hear less from brands and more from real people. Creating an authentic voice will become the majority of the employer brand, meaning employers will control less of the employer brand directly.
  • Ensuring a high standard end-to-end candidate experience is going to be critical, especially in terms of providing valuable, helpful and regular communications and feedback to candidates.
  • Employee advocacy will become more important and should form part of employers’ social strategies, encouraging employees to leave helpful tips, advice and endorsements on career site pages, and even on live jobs.  
  • A good offboarding experience will become paramount to ensure disgruntled employees do not share their views in ‘Notes’ on career site content pages.
  • For users that ‘Follow’ searches for key updates, employers will need to consider creating regular content for key audience segments, helping them get notified of new content via another alert channel.

SEE ALSO: Google’s Generative AI Search for Talent Acquisition

About Nathan Perrott

As VP, Strategy & Innovation at Radancy, Nathan is responsible for observing emerging trends in technology and the future of work to drive product and strategy innovation, bringing the value of Radancy Labs' work to our clients and colleagues, and also leads the European team of solutions engineers who drive value from the Radancy Talent Acquisition Cloud.

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