Video interviews are now more widely used than ever, offering talent acquisition teams the speed, scale and flexibility to stay ahead. They align with how people work today: on the go, online and across time zones. Whether you’re hosting a virtual career fair or supporting a hybrid hiring strategy, a video interview can help you connect with the right candidate, faster.
Here’s how video is reshaping hiring events and how to make it work for you.
The Role of a Video Interview in Hiring
Hiring is all about connection. But that connection doesn’t have to happen in person. With video interviews, recruiters can meet talent wherever they are – on any device, from any location. In fact, by 2025, 60% of recruiters are using video technology to interview candidates, whether the role is remote or not.
This approach opens doors for a more inclusive, accessible and efficient process. Candidates who may have been unable to attend a physical meeting can still participate. Recruiters can screen more people in less time. And both sides can move faster through the hiring process.
In short, video interviews help you scale the personal touch.
Benefits for Recruiters and Candidates
Video interviewing goes beyond convenience. It delivers real value when used thoughtfully as part of your hiring strategy. Some of the biggest benefits include:
- Time savings: A video interview makes it easier for candidates and recruiters to connect quickly. In fact, 45% of recruiters say they’ve helped speed up the hiring process.
- Cost efficiency: Reducing travel and venue costs means more resources for engagement and follow-up.
- Stronger assessments: With structured questions and recorded answers, hiring teams can better compare responses, involve more stakeholders and revisit interviews, if needed.
- Candidate comfort: For many people, recording a response in their own space can reduce stress and lead to more natural communication.
Asynchronous vs. Live: Choosing the Right Format
Both asynchronous and live video interviews have a place in hiring. Knowing when to use each can shape your success.
- An asynchronous video interview is ideal during early stages. They let recruiters gather initial insights from a large volume of applicants quickly.
- Live video interviews work better for deeper conversations. These can be scheduled after an initial screening, offering a more personal connection without needing to coordinate in-person meetings.
Using both formats in tandem allows for a more agile, candidate-friendly experience.
Best Practices for Hosting a Video Interview During Events
Whether you’re running a virtual event or adding video to an in-person one, these best practices can help:
- Communicate early: Let candidates know what to expect from the video interview process. Clear instructions reduce confusion and set the tone for a smooth experience.
- Keep it structured: Use the same questions for all candidates during screening stages. This promotes fairness and helps with evaluation.
- Test the tech: Ensure your video tools are stable, mobile-friendly and easy to access. A poor connection or hard-to-use interface can derail even the best candidate experience.
- Respect time zones: If you’re working with global talent, offer flexible scheduling or asynchronous options.
- Provide feedback: Candidates appreciate hearing where they stand. A quick update or follow-up can go a long way toward building goodwill.
Integrating Video Interviews with Your Career Site
Your career site should support your hiring strategy. That means giving candidates the tools and information they need before and after the event.
Consider adding:
- A page that explains how your video interviews work.
- Short videos or graphics walking candidates through the process.
- Tips for setting up their tech and preparing responses.
This approach makes it easier for candidates to participate and more likely they’ll complete the interview process.
Reducing Bias with Structure and AI
Video interviews can support more equitable hiring when built on consistency. Structured formats help reduce the influence of first impressions. When combined with AI tools that highlight patterns or flag potential inconsistencies, video interviews can lead to more thoughtful, data-informed decisions.
Of course, the human element remains essential. AI should assist, not replace, the judgment and empathy that recruiters bring to the process.
Looking Ahead: Trends to Watch
As video technology continues to evolve, so will the ways we use it in hiring events. Some trends on the horizon include:
- Virtual reality environments for immersive candidate experiences.
- Sentiment analysis to better understand tone and confidence.
- Deeper integrations between video platforms and applicant tracking systems.
These advancements will continue to push hiring events into more dynamic, accessible territory, making it easier to find and connect with top talent.
Radancy’s Hiring Events
Radancy delivers an integrated hiring event solution that supports both virtual and in-person strategies. With a focus on candidate engagement, recruiter efficiency and measurable outcomes, the AI-powered Radancy Talent Acquisition Cloud helps organizations attract, connect with and convert talent – no matter where they are in the hiring journey.
Virtual and In-Person Events
Radancy enables companies to host fully branded virtual Hiring Events, offering candidates multiple ways to engage – via video, audio, text-based chat or live broadcast. For in-person events, the platform simplifies operations with tools for self-check-in, candidate tracking and real-time data capture, all accessible from mobile or kiosk setups.
Redefined Candidate Experiences
Radancy’s platform allows recruiters to screen, schedule, interview and prioritize candidates efficiently. Built-in features enable pre-qualification, automated interview scheduling and live or asynchronous interactions – all in one platform. Recruiters can move candidates quickly through the funnel with minimal friction.
Simplified and Optimized Hiring
Radancy empowers organizations to create, promote and manage hiring through branded microsites, personalized candidate communication and real-time analytics. With self-service tools and expert support, teams can drive engagement, measure ROI and deliver a standout candidate experience from start to finish. Whether you’re planning a campus event, hosting a virtual career fair or scaling high-volume hiring, the Radancy Talent Acquisition Cloud helps you make meaningful candidate connections while driving measurable results.
Final Thoughts
Video interviews have moved far beyond their origins as a remote hiring workaround – they’re now at the forefront of redefining the candidate experience. During the hiring process, they offer a unique opportunity to engage with talent in a faster, more flexible and more personal way. Get the right tools and plan in place and video interviews can give your hiring process a serious edge.
Ready to take your video interviews to the next level and redefine the candidate experience? Book a demo and learn how Radancy can help.
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