Spencer Parra Author

Spencer Parra is the VP of Product Management for advertising and data products at Radancy. In that capacity, Spencer and his team of product managers, program managers, data scientists, and data analysts work to develop products in a data driven mindset. As the leader of Advertising products, he works to bring a holistic full funnel approach to Radancy’s advertising technology stack with Programmatic Jobs at its foundation. Through data products, he tells the story of media performance via Radancy’s Metrics Gateway and helps ensure data is democratized through Radancy’s unified platform. Spencer came to Radancy from the Perengo acquisition in mid 2019 where he served as Lead Product Manager and a member of the founding team. With Perengo, he worked towards the vision of leveraging the same rigor and concepts from ecommerce advertising technology to the recruitment advertising space. Prior to Perengo, Spencer launched and supported in-app advertising products at Criteo as a solutions engineer. Spencer holds a B.S. in Aerospace Engineering from the Massachusetts Institute of Technology.

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Application Funnel: Understanding and Optimizing the Candidate Experience

Data-Driven Intelligence, Programmatic| Views: 3517

How to increase the number of quality applicants For over a century, the marketing industry has been using the purchase funnel concept to model the customer journey –...

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Programmatic Recruitment: Automated Applicant Sourcing Across the Web

Data-Driven Intelligence, Programmatic| Views: 1687

Reach the right candidate with the right ad at the right time Technology is advancing. The advertising industry is no exception to this fact as it constantly evolves into a whole...

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Recruitment Analytics: How Data Helps To Achieve Better Results

Data-Driven Intelligence, Programmatic| Views: 1108

What gets measured, gets improved – Peter Drucker Not long ago, the concept of “data analytics” was foreign to the field of recruitment. Nowadays, it is a crucial skill for...

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History of Job Advertising: From Window Signs to Programmatic Recruitment

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Job ads have come a long way All industries change and so does job advertising. This post will look at how job ads have evolved over time, from the simple storefront sign to the...

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Wage Wars: The Rise of Minimum Wage Across the U.S.

Data-Driven Intelligence, Programmatic| Views: 962

Minimum wage is on a rise. This piece is a summary of: context regarding the minimum wage debate its legal basis its impact on different groups of the U.S. population and an...

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