Spencer Parra Author

Spencer Parra is the VP of Product Management for advertising and data products at Radancy. In that capacity, Spencer and his team of product managers, program managers, data scientists, and data analysts work to develop products in a data driven mindset. As the leader of Advertising products, he works to bring a holistic full funnel approach to Radancy’s advertising technology stack with Programmatic Jobs at its foundation. Through data products, he tells the story of media performance via Radancy’s Metrics Gateway and helps ensure data is democratized through Radancy’s unified platform. Spencer came to Radancy from the Perengo acquisition in mid 2019 where he served as Lead Product Manager and a member of the founding team. With Perengo, he worked towards the vision of leveraging the same rigor and concepts from ecommerce advertising technology to the recruitment advertising space. Prior to Perengo, Spencer launched and supported in-app advertising products at Criteo as a solutions engineer. Spencer holds a B.S. in Aerospace Engineering from the Massachusetts Institute of Technology.

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In Pursuit of Perfection: Using Testing for Conversion Rate Optimization

Data-Driven Intelligence, Programmatic| Views: 3444

The ever-changing behaviors of job seekers, coupled with the evolving recruitment ecosystem, challenge recruiters to always be improving their hiring strategies. High competition...

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Job Content 101: How to Optimize Job Ads for Results

Data-Driven Intelligence, Programmatic| Views: 3561

Today’s job seekers are in high demand. As a result, their typical job search often involves wading through a sea of job postings – most of which don’t interest them or...

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Recruitment Automation: How to Automate Applicant Sourcing

Data-Driven Intelligence, End-to-End Engagement, Programmatic| Views: 3942

Data-driven technologies have become the backbone of competitive recruitment strategies. Just as programmatic has changed the advertising industry, so too has it begun to...

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Recruitment Analytics 101: How to Collect and Analyze Data for Recruitment Success

Data-Driven Intelligence, Recruitment Marketing| Views: 6458

“What gets measured, gets improved.” – Peter Drucker Data is a new form of currency across all industries. In the world of recruitment, this currency is paramount...

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Recruitment Funnel: How to Optimize the Job Applicant Experience

Candidate Experience, Data-Driven Intelligence, Recruitment Marketing| Views: 4268

Technology is now an essential part of recruitment, transforming the way that companies and job applicants interact throughout the hiring process. Programmatic recruitment, for...

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