Spencer Parra Author

Spencer Parra is the VP of Product Management for advertising and data products at Radancy. In that capacity, Spencer and his team of product managers, program managers, data scientists, and data analysts work to develop products in a data driven mindset. As the leader of Advertising products, he works to bring a holistic full funnel approach to Radancy’s advertising technology stack with Programmatic Jobs at its foundation. Through data products, he tells the story of media performance via Radancy’s Metrics Gateway and helps ensure data is democratized through Radancy’s unified platform. Spencer came to Radancy from the Perengo acquisition in mid 2019 where he served as Lead Product Manager and a member of the founding team. With Perengo, he worked towards the vision of leveraging the same rigor and concepts from ecommerce advertising technology to the recruitment advertising space. Prior to Perengo, Spencer launched and supported in-app advertising products at Criteo as a solutions engineer. Spencer holds a B.S. in Aerospace Engineering from the Massachusetts Institute of Technology.

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Tracking 101: How to Gain Data Insights Across the Job Seeker Journey

Data-Driven Intelligence, Programmatic| Views: 1275

In today’s competitive hiring landscape, effective recruitment involves much more than placing a series of ads on a job board and hoping for the best. Companies must plan and...

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Smart CPA Goals: How to Set High-Level Targets

Data-Driven Intelligence, Programmatic| Views: 1476

Hiring top talent in today’s competitive market requires a multi-level approach – one that takes into account both small details and big-picture targets. This is especially...

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Smart Bidding: How Programmatic CPC Modeling Can Increase Recruitment Success

Data-Driven Intelligence, Programmatic| Views: 1291

Recruitment marketers know how important it is to keep their various channels running smoothly at all times. This isn’t always easy, however, as effective recruitment strategies...

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Job Posting 101: How to Create A Job Ad That Gets Results

Data-Driven Intelligence, Programmatic| Views: 1414

In today’s ever-changing hiring landscape, the job ad still reigns supreme as the most common ways to attract talent. A well-crafted job ad elicits both curiosity and excitement...

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UTM Parameters: How to Track Clicks of Job Applicants

Data-Driven Intelligence, Programmatic| Views: 2778

The father of management thinking, Peter Drucker, once wrote: “What gets measured, gets managed.” In our current data-driven world, Drucker’s words ring out louder and...

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