Spencer Parra Author

Spencer Parra is the VP of Product Management for advertising and data products at Radancy. In that capacity, Spencer and his team of product managers, program managers, data scientists, and data analysts work to develop products in a data driven mindset. As the leader of Advertising products, he works to bring a holistic full funnel approach to Radancy’s advertising technology stack with Programmatic Jobs at its foundation. Through data products, he tells the story of media performance via Radancy’s Metrics Gateway and helps ensure data is democratized through Radancy’s unified platform. Spencer came to Radancy from the Perengo acquisition in mid 2019 where he served as Lead Product Manager and a member of the founding team. With Perengo, he worked towards the vision of leveraging the same rigor and concepts from ecommerce advertising technology to the recruitment advertising space. Prior to Perengo, Spencer launched and supported in-app advertising products at Criteo as a solutions engineer. Spencer holds a B.S. in Aerospace Engineering from the Massachusetts Institute of Technology.

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Goal Setting: How to Properly Set Targets for Recruitment Campaigns

Data-Driven Intelligence, Programmatic| Views: 1333

Any effective marketing campaign is built around targets, and the same goes for recruitment. Just as a captain sets sail on rough waters after carefully charting a path, a smart...

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More Jobs, More Skills: Why You Should Embrace Multiple Job Holders in Your Workforce

Data-Driven Intelligence, Programmatic| Views: 1482

The U.S. hiring landscape is more complex than ever, as baby boomers retire in droves and millennials enter the workforce with new approaches to work structures. We’re seeing a...

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Hiring for Holidays: How Recruiters Need to Adapt for a Successful Peak Season

Data-Driven Intelligence, Programmatic| Views: 1518

For growing businesses, holidays can signal booming sales and increased branding opportunities. Unfortunately, many companies not only miss out on these potential benefits, but...

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Hiring and Employee Retention Are Evolving. Are You Keeping Up?

Data-Driven Intelligence, Programmatic| Views: 1210

You might be surprised to learn that the demand for blue-collar workers is increasing dramatically. In fact, the Bureau of Labor Statistics predicts faster-than-average...

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Data Smart Tactics: The Practical Uses of Data in Recruitment Marketing

Data-Driven Intelligence, Programmatic| Views: 1265

In the last decade, data has become synonymous with smart marketing strategies. Purchase funnels, audience modeling, customer journeys and channel optimization are all being...

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