Here is your October guide to the latest in recruitment trends, technology, and industry insights! Each month, we highlight the biggest news affecting the industry, and we’ll explain what to expect as new trends continue to emerge.
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Piper Jaffray recently released its 36th semi-annual Generation Z survey of more than 8,600 U.S. teens containing insights about their engagement on social networking and entertainment platforms, among other things.
This generation grew up in a much more evolved digital landscape, and their engagement preferences reflect that reality. As talent acquisition strategies expand beyond Millennials to include this audience, here are some insights to consider:
- The shift in male wallet allocation towards video games (new survey peak) is still ongoing.
- 45% of teens say “Brand” is most important in making a purchase vs. 33% six years ago.
- Instagram is now the top social platform for teens (edging above Snapchat); FB still declining.
http://www.piperjaffray.com/2col.aspx?id=5385
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Beyond hiring the next generation of talent, another top-of-mind challenge for many employers is how to combat the low national employee engagement rate (roughly 30%), especially at a time when unemployment is at an all-time low.
However, data shows that despite the favorable economic conditions, employers are not increasing wages, which is a factor of consideration for some employees who leave their current role for an opportunity at another company.
https://www.ciodive.com/news/why-arent-wages-rising-an-analysis/538552/
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In case you haven’t heard (see above), unemployment rate is at an all-time low. Yet still the trend towards “job hopping” hasn’t diminished. So, it’s no surprise to see LinkedIn expand its offering with the purchase of Glint, a startup that provides employment engagement services for businesses and other organizations.
We expect to see more companies moving towards providing end-to-end talent engagement services.
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While currently only on beta, Bing is offering profile targeting that leverages LinkedIn data – Company, Job Function and Industry – for search campaigns on the Bing Ads platform.
https://www.searchenginejournal.com/bing-announces-linkedin-profile-targeting-for-bing-ads/
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Google Maps is introducing a new way for users to follow and receive the latest news from their favorite brand stores.
With the coming holiday season, recruitment marketing teams could leverage this new feature as an additional promotional channel to support hiring initiatives, hiring events, and other updates.
- Beyond Productivity: Rethinking Talent Engagement in the Age of Generative AI - August 27, 2024
- The Scoop: Recruitment Trends & Industry Insights | July 2021 - July 27, 2021
- The Scoop: Recruitment Trends & Industry Insights | June 2021 - June 24, 2021
- The Scoop: Recruitment Trends & Industry Insights | May 2021 - May 25, 2021
- The Scoop: Recruitment Trends & Industry Insights | April 2021 - April 28, 2021
- The Scoop: Recruitment Trends & Industry Insights | March 2021 - March 25, 2021
- The Scoop: Recruitment Trends & Industry Insights | February 2021 - February 25, 2021
- The Scoop: Recruitment Trends & Industry Insights | January 2021 - January 28, 2021
- The Scoop: Recruitment Trends & Industry Insights | December 2020 - December 17, 2020
- The Scoop: Recruitment Trends & Industry Insights | November 2020 - November 19, 2020
