Spencer Parra Author

Spencer Parra is the VP of Product Management for advertising and data products at Radancy. In that capacity, Spencer and his team of product managers, program managers, data scientists, and data analysts work to develop products in a data driven mindset. As the leader of Advertising products, he works to bring a holistic full funnel approach to Radancy’s advertising technology stack with Programmatic Jobs at its foundation. Through data products, he tells the story of media performance via Radancy’s Metrics Gateway and helps ensure data is democratized through Radancy’s unified platform. Spencer came to Radancy from the Perengo acquisition in mid 2019 where he served as Lead Product Manager and a member of the founding team. With Perengo, he worked towards the vision of leveraging the same rigor and concepts from ecommerce advertising technology to the recruitment advertising space. Prior to Perengo, Spencer launched and supported in-app advertising products at Criteo as a solutions engineer. Spencer holds a B.S. in Aerospace Engineering from the Massachusetts Institute of Technology.

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Why Your HR Team Should Think Like Advertisers, Not Recruiters

Data-Driven Intelligence, Programmatic| Views: 1233

There are plenty of similarities between advertising a product and advertising a job opening. Imagine someone shopping online for a new car. They have multiple tabs open,...

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Job Seeker Journey: A Framework to Truly Understand the Job Seeker Experience

Data-Driven Intelligence, Programmatic| Views: 3535

«People ignore design that ignores people.» – (Frank Chimero) Employers need to attract the best talent to achieve recruitment and business goals. By not truly understanding...

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A Mobile Mindset: What You Need To Cater Your Campaigns To Today’s Job Seekers

Data-Driven Intelligence, Programmatic| Views: 864

If your recruitment campaigns aren’t mobile friendly, then you’re driving away the largest share of the job-seeker market. 68% of all US adults own a smartphone, and they are...

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How Businesses Can Better Empower Their HR Teams

Data-Driven Intelligence, Programmatic| Views: 802

As technology advances, people are constantly finding new ways to search for a job. Despite such changes, many HR teams are lagging behind. There is increased complexity in...

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How Leading Google’s Mobile Advertising Division Shaped The Way I Think About Recruitment

Data-Driven Intelligence, Programmatic| Views: 793

Past experience can be your greatest asset when innovating in a new industry. When I was head of mobile advertising for Google (AU/NZ), I encountered a lot of advertisers who...

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