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As the Digital Architect and one of the Product Marketing Managers at Radancy New York, Tammy has many years of experience consulting with Fortune 100 clients on their recruitment and marketing technology needs. As a member of the digital strategy and product marketing teams, she collaborates with clients, strategic partners, and across internal teams to bring to life best-in-class digital solutions that deliver positive business outcomes. When she is not in the office, she splits her time between hermit-ing with 3 dogs and window shopping to fuel her retail therapy addiction.
Your consumer marketing team leverages programmatic ad buying. You have a pretty good understanding of programmatic ad buying. So, where do you start? If you would like a quick...