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Career Site + CMS Update: Return Relevant Articles Within Search Results and Boost Candidate Experience

Candidate Experience, Data-Driven Intelligence, Expertise & Innovation| Views: 250

Radancy is thrilled to announce an exciting addition to the Radancy Talent Acquisition Cloud’s Career Sites feature – the inclusion of article pages within search results. This innovative capability takes the candidate experience on career sites to the next level by integrating both Radancy-developed content pages and user-generated Content Management System (CMS) pages directly into search results for targeted queries. These pages can appear alongside job postings and intelligent, related content display links. With this feature, we’re making it easier than ever for candidates to find the information they need, exactly when they need it.

More Than Just Jobs: Why Articles in Search Results Matter

Today’s job seekers demand quick, relevant and intuitive access to key information about a company or particular role. This new feature is designed to meet this need by creating a more seamless and engaging career search experience. By displaying a wider range of content directly within search results alongside relevant open jobs, candidates gain immediate access to valuable resources – from company culture insights to benefits information to application tips and beyond – without the need to navigate multiple pages in order to discover them.

Picture a scenario in which no job results are returned for a particular search query. Perhaps a company is on a temporary hiring freeze, or there may simply be no available jobs in a particular department. Serving up relevant articles related to that keyword search helps ensure that the candidate remains engaged with the career site, versus simply bouncing off of the site altogether. Including a Talent Community form on this article page helps build a pipeline of future candidates for when the jobs are reposted. These prospects could receive targeted job alerts, or you could craft communications to them via a recruitment CRM.

Smarter Career Site Search Results Boost Content Discovery

One of the most significant advantages of articles in search results is its ability to boost the natural visibility of career site content pages. By surfacing CMS pages and Radancy-developed content alongside job listings, we’re ensuring that all of your site’s valuable resources get the attention they deserve. This not only enriches the candidate experience but also maximizes the impact of your content investment.

As a natural result, you can expect more traffic to your informative and persuasive pages. This not only increases engagement with your career site, but also improves the likelihood of candidates finding the information they need to make informed decisions. This direct avenue to that information may just be what’s needed to convert the ideal candidate for the role.

Source for Both Human and Artificial Intelligence

Nathan Perrot, SVP of Solutions Engineering at Radancy, highlighted in his article on the evolution of SEO that authentic and informative content has become more essential than ever. Creating the content itself helps inform AI systems and surfacing them within internal search results helps to notify human intelligence that you’re hiring for open opportunities within your organization. The one constant here is the need for the article content to exist, which creates a win/win situation for the employer. We’re still on the early edge of this AI wave, so the time to take action on it is now.

Actionable Data Insights

With more candidates interacting with your content, you’ll gain valuable data insights into what resources resonate most. Combined with candidate survey data, these analytics can help you refine your content strategy, ensuring you’re continuously meeting the needs of your audience over time.

Optimize the Candidate Experience Today

This new feature is a testament to Radancy’s commitment to delivering smarter, more intuitive solutions that empower and connect both employers and candidates. By integrating content directly into dynamic search results, we’re creating a richer, more efficient user journey that benefits everyone involved.

Taking it a step further, when combined with our intelligent Content Pillar Management for managing content distribution across your entire career site, you can be sure to get the right information in front of the right candidate at the right time.

The Radancy Talent Acquisition Cloud, powered by connected intelligence and industry expertise, enables employers to optimize their hiring and manage the entire candidate journey from one integrated platform. To learn more about how we can simplify your talent acquisition process, connect with us today to request a demo.

About John Elstad

John Elstad is SEO Director for Radancy. He’s experienced a lot in his 10+ years of online marketing, but still has a passion to learn something new every day. When John isn’t trying to move up the organic search rankings or distilling analytics, he's usually on the golf course or enjoying a tea party with his three little girls.

Last modified: January 28, 2025

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About the Author /

John Elstad is SEO Director for Radancy. He’s experienced a lot in his 10+ years of online marketing, but still has a passion to learn something new every day. When John isn’t trying to move up the organic search rankings or distilling analytics, he's usually on the golf course or enjoying a tea party with his three little girls.

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