John Elstad Author

John Elstad is SEO Director for Radancy. He’s experienced a lot in his 10+ years of online marketing, but still has a passion to learn something new every day. When John isn’t trying to move up the organic search rankings or distilling analytics, he's usually on the golf course or enjoying a tea party with his three little girls.

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‘Google for Jobs’ Quality Control Guidelines: Are They Working?

Candidate Experience, Expertise & Innovation, Uncategorized| Views: 433

When Google announced their Quality Control Guidelines in summer of 2021, I recall experiencing a combination of relief, excitement and optimism for the future. This was an issue...

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How to Find Job Seekers Who Aren’t Seeking Jobs: Part 2

Candidate Experience, End-to-End Engagement, Expertise & Innovation, SEO & SEM| Views: 1431

If you have somehow reached this page but haven’t read the first part of this post yet, I urge you to do so for better overall context. To give the “quick recap of last...

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How to Find Job Seekers Who Aren’t Seeking Jobs: Part 1

Candidate Experience, End-to-End Engagement, Expertise & Innovation, SEO & SEM| Views: 2102

The term “passive job seeker” is one that we all know well. It’s one thing to grab the attention of a candidate who’s explicitly looking for a particular type of job, but...

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The Value of SEO in this New Era of Work

End-to-End Engagement, SEO & SEM, Trends| Views: 2036

I remember coming out of college back in the Mid-2000s and starting that first “real-job” job search in Chicago after working in college and gaining some experience in...

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Google for Jobs in 2019: The SEO Revolution Continues – Part 2

Data-Driven Intelligence, SEO & SEM, Trends| Views: 3283

Let’s cover the most important stuff first. I finished off part 1 of my Google for Jobs in 2019 post saying that I was going to take a little time off to be a dad again, which I...

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