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Allison Kelley is a copywriter at TMP Worldwide in New York. Since 2009, she has worked to tell brand stories for a variety of industries including nonprofit, HR, and small business. Her work has appeared in The Washington Post and Chicagoist, among others.
There was a time, not long ago, when marketers were marketers. Now they are mavens. Accountants are wizards. And sales reps are unicorns. According to a recent Atlantic article,...
See what we did there? By now you’ve heard that today, the United States will experience the first coast-to-coast solar eclipse in 99 years. What does that have to do with...
Last week we launched our Guide to Creating Candidate Personas and we examined how they can help you attract and retain top talent. The takeaway? Understanding candidates is...
Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of...
There’s no perfect time and place to write. But think of the blogs and authors you follow that regularly produce great content. They don’t have superpowers; they are just...
Written by Allison Kelley 
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