Expertise & Innovation

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Pretty on Paper vs. Bottom-Line Profit: Vanity Metrics and Actionable Metrics Aren’t Equal, So What Numbers Go on the Report?

Data-Driven Intelligence, End-to-End Engagement, Expertise & Innovation| Views: 4021

Twenty likes. 60 link clicks. 500 apply clicks. 1,000 impressions. 40 engagements. 1 share. 6,000 followers. Thirteen network referrals. At first glance, vanity metrics and...

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Major Update to Facebook’s News Feed Changes Content Publishing Game

End-to-End Engagement, Expertise & Innovation, Recruitment Marketing, Social Recruiting| Views: 4537

Last night, Facebook announced a big change in how its News Feed algorithm will operate. “Facebook was built to bring people closer together and build relationships,” the...

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Want a Great Employer Brand? Remember this Key Ingredient

Employer Branding, End-to-End Engagement, Expertise & Innovation| Views: 4663

Positive employer branding is the result of any good recruitment marketing campaign. It reduces cost per hire and increases the quality of your talent pool. But before you can...

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Creating Branded Candidate Journeys in a Customer-Centric World

Employer Branding, End-to-End Engagement, Expertise & Innovation, Recruitment Marketing| Views: 6914

We’ve all heard about how content is king. But content is ineffective if it’s not in context. People’s decision styles change based on the context of the receptivity of...

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Decisions, Decisions: Maintaining Strategic Focus and Creative Agility Among Recruitment Marketing Teams

Expertise & Innovation, Recruitment Marketing| Views: 4535

This week, a coworker and I dined at a funky stir fry and salad bar in downtown Chicago with a techy twist: Our orders were fully customizable via a kiosk ordering system. The...

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