Candidates have to click on a link to sign up and register for your virtual hiring events or the virtual tools you’re using to enhance your in-person hiring events. On many talent acquisition platforms, TA teams get a default link for each event, so they aren’t able to garner any additional data beyond what candidates share in their form responses. However, more sophisticated platforms, like the Radancy Talent Acquisition Cloud, allow teams to create flexible event tracking links to collect valuable data, which you can use to inform your decisions and optimize your results.
In this article, we’ll explain:
- What is an Event Tracking Link?
- Benefits of Flexible Event Tracking Links
- Tracking Geographic Locations
- Tracking Candidate Sources
- Tracking Different Candidate Personas
What is an Event Tracking Link?
With a single, AI-powered platform like Radancy’s, you can configure the links candidates use to sign up for your virtual hiring events. You can gain insights into how candidates find your events, which events are most popular and which kinds of candidates are most attracted to them.
Collecting this kind of data helps you answer many pressing questions that would otherwise remain something of a mystery. Does the data confirm your assumptions? Do the insights suggest opportunities for improvement? Does the information you’ve gathered prove your ROI?
Benefits of Flexible Event Tracking Links
In addition to thrilling data nerds with more numbers to crunch, leveraging unique event tracking links helps TA teams collect information they can’t get any other way. Using event tracking links as part of your talent acquisition strategy can help your team:
- Make more data-informed decisions about your strategies
- Improve ROI, especially with regard to paid ads
- Boost the efficiency of your hiring event strategy
- Reveal opportunities for improving the candidate experience
- Help position TA directors to move the needle on important hiring goals
Tracking Geographic Locations
Many customers who hire for multiple locations at the same time use this approach to gather event data from different areas. While you might host a single event or series of events for a specific job title, you can use unique event tracking links to differentiate candidates by location. For example, you can create a unique tracking link for each metro area, state or region you’re hiring in, and use those links in ads that target those locations. Alternatively, you could customize links based on individual or groups of zip codes if you’re looking for more granular location data. For TA teams with other needs, tracking links for each store location or sales district might be helpful. Whatever the geographic scope and requirements of your hiring goals are, tracking links can help you gather data to create more effective talent acquisition.
Tracking Candidate Sources
It’s common for TA teams to want to know how many candidates get to their events from paid ads vs. social media posts vs. other sources. Using flexible event tracking links makes this easy to learn. By creating a unique tracking link for each source you want data on, you can break down how each source is performing and make crucial decisions about where to invest your energy and your budget spend.
Tracking Different Candidate Personas
Making the hiring process relevant to each job seeker is essential for a great candidate experience and an effective talent acquisition strategy. Using unique event tracking links for each candidate persona you’re targeting can help you track where candidates enter your funnel (based on where you share those links) and also provide insights into the breakdown of candidate personas in your pipeline.
Using Event Tracking Links Can Help You Optimize Talent Acquisition
TA teams that aren’t using flexible event tracking links are missing out on a valuable opportunity to collect data that reflects how well their efforts translate into candidate engagement and experience. Leveraging data from custom event tracking links not only helps TA teams measure the impact, but also reveals opportunities for improvement and helps gauge the impact of changes over time.
Frequently Asked Questions: Recruiting Event Metrics
What is a recruiting event tracking link?
Event tracking links are the URL candidates use to sign up and register for hiring events. If you use flexible, unique event tracking links, your team can collect valuable data to inform talent acquisition decisions and improve your results.
How can event tracking links improve talent acquisition?
Event tracking links help you measure the results of your efforts, broken down almost any way you can imagine, such as geographically, by talent source or by candidate persona.
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